Marketing strategy for innovative food startups.
About
I am a food marketing expert with over 15 years of experience.
Founded and led an award-winning advertising agency dedicated to innovative food brands.Spearheaded marketing campaigns that helped food tech startups expand from local stores to national retail chains.Won eight national and international creative awards across a variety of digital and traditional media.Obtained certifications in Leadership, Mycology and Cellular Agriculture.Appointed as the Communications Advisor by the Cambridge University Alt Protein Society.
I offer cost-effective solutions for emerging food technology startups looking to scale and/or secure additional funding.
Cultured
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Fermented
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Plant-based
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Cultured • Fermented • Plant-based •
When to hire me
If a CEO or Founder is still overseeing the marketing strategy, but hiring an agency or a full team is not yet feasible, a Fractional CMO is the right interim solution
Flexible commitment
Unlike agencies, a fCMO does not require long-term commitments or retainers. Cost-effective
Short-term collaborations means more funding can go towards research and development.In-house collaboration
I work with your existing team to allow the company to maintain autonomy and expand from within.Services
A typical collaboration includes:
Regular calls and/or meetings: weekly phone or video calls to discuss the marketing plan and its components.Team leadership: managing and collaborating with an existing internal marketing team or assisting in hiring talent if/when needed.Minimum one month collaboration: to ensure an in-depth assessment of needs and generating an effective strategy.6-month or 12-month strategy: depending on client needs, the marketing strategy may cover up to a year.
Clear and effective presentations: to the C-suite, Board of Directors or potential investors.
Process
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In-depth analysis of existing data, benchmarks, and internal documents as well as available market data, trends, competitors, and case studies.
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Creating an actionable and effective marketing plan tailored to specific goals and KPIs.
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Assisting with precise cost and timeline estimates of strategy components and any required roles.
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Creating a well-designed strategy document and presenting the plan to the company’s C-suite, Board, and/or potential investors.
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Implementing, monitoring and optimizing the marketing plan for as long as required by the Client.
Tiers
1 hour
Initial Consult
This option is recommended when the client is still unsure of next steps. One-hour consultation done virtually to help determine objectives by discussing current challenges and obstacles. Key points resulting from the conversation are then used as a starting point for a more comprehensive plan.
20 hours
6-month Strategy
A comprehensive marketing strategy for a 6-month plan.
Research and assessment
Timeline and budget
Presentation of plan to the C-suite and/or Board
Implementation upon request
35 hours
12-month Strategy
A comprehensive marketing strategy for a 6-month plan.
Research and assessment
Timeline and budget
Presentation of plan to the C-suite and/or Board
Implementation upon request
Clients
